Are Your LinkedIn Requests Getting Ignored?

Networking and building connections has a HUGE impact on landing an interview for a job, but I continue to see many people fall short when it comes to using LinkedIn to their advantage for networking. Here’s where it often goes wrong:

• Not using a professional photo or worse, not having a photo at all.
  • This doesn’t necessarily mean you need a professional headshot photo taken, but it does mean you shouldn’t use a selfie either. The focus of the photo should be good lighting, letting your personality shine through the photo and minimal background distractions. The photo should be recent and convey the type of jobs/companies you are applying for.
• Not personalizing the invitation.
  • This is where I see most people fall short. Think of this invitation the same you would as an in-person introduction. Learn about the person you’re sending an invitation to and highlight something personalized that perhaps you share in common or are interested in. Maybe you went to the same university? Perhaps you have a mutual friend or colleague? Or maybe you just want to share that the company they work for is aligned with your values. Whatever it is, be specific in that introduction and don’t rely on the generic templates.
• The “about” section isn’t strong.
  • This is one of the first things recruiters see, so make this more of an “elevator pitch” selling yourself as a candidate. Think attributes, experience and achievements in a clear and concise way. Also, if you’re going to write more than a few paragraphs (this will vary on your work experience), then break it up a bit as most recruiters will skim this section initially and this will make it easier to read.

As always, email me at [email protected] with any questions.

Happy networking!